Conversion Tracking and Its Purpose

Conversion tracking is essential to understanding the success of your ads. In this video, we’ll teach you how to set up conversion tracking using Facebook’s native tools. We’ll explain the importance of tracking key actions that align with your goals, such as purchases, sign-ups, or lead generation. You’ll also learn how to monitor and optimize conversions to improve your ROI. By the end of this video, you’ll have a clear understanding of how to track, measure, and improve the performance of your campaigns using conversion tracking.