Facebook Pixel and Its Purpose

In this video, we’ll walk you through the process of setting up the Facebook Pixel, a piece of code that you place on your website to track user actions and gather valuable insights. You’ll learn about the purpose of the Facebook Pixel, how it helps you track events such as page views, purchases, and add-to-cart actions, and how it enables you to retarget users who have previously interacted with your site. We’ll also cover how the pixel helps in optimizing your campaigns for conversions and improving the performance of future ads.