In this video, we dive into the first part of our strategic class on Facebook campaigns, where we explore the foundational strategies behind creating high-performing campaigns. You’ll learn how to develop strategic objectives and align them with your business goals. We’ll guide you through the process of building a comprehensive campaign strategy, from selecting your target audience to determining your budget and schedule. This video will help you structure your campaigns in a way that maximizes your ad spend and ensures you’re reaching the right people at the right time. By the end of this video, you’ll understand the critical components of a successful Facebook campaign and how to implement them in your own business.