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In this second part of our strategic class on Facebook campaigns, we’ll build upon the foundations laid in the first video. This session will focus on more advanced strategies for scaling and optimizing your campaigns. We’ll discuss how to use A/B testing to refine your ads, how to interpret Facebook analytics for better decision-making, and how to apply conversion optimization techniques. Additionally, we’ll teach you how to leverage retargeting strategies to re-engage people who have already interacted with your business. You’ll also learn how to assess your campaigns’ performance metrics and make necessary adjustments to improve ROI. By the end of this video, you’ll have a deeper understanding of advanced strategies that will help you optimize and scale your Facebook ad campaigns for even better results.