Understanding Facebook Audience Types

Effective targeting is the key to running successful Facebook campaigns. In this video, we’ll explore the different types of Facebook audiences you can create to target the right people for your ads. You’ll learn how to create custom audiences based on your website visitors, email lists, or Facebook interactions, and how to expand your reach using lookalike audiences. We’ll also cover saved audiences for targeting based on demographics, location, interests, and behaviors. By mastering audience segmentation, you’ll be able to ensure your ads are reaching the right people every time.