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Understanding how Facebook ads are structured is critical for running effective campaigns. In this video, we’ll break down the three main levels of a Facebook ad campaign: Campaign, Ad Set, and Ad. We’ll explain the role of each level, and how they work together to drive results. You’ll learn how to structure your campaigns to meet your marketing goals, optimize your budget at the ad set level, and create engaging ads that capture your audience’s attention. This understanding will allow you to scale your ads and optimize them for better performance.